【MBA選校必備】市場營銷方向Top10 MBA項目一覽

來源：網絡時間：2017-05-22 12:05:16

　　市場營銷作為就業最廣，最高薪的崗位之一，是很多MBAer畢業之后的選擇方向。那么哪所商學院的MBA市場營銷方向最強呢?

　　我們一起來看看marketing Top10榜單~

　　University of Washington (Seattle) - Foster School of Business

　　Seattle, Washington

　　Some 38 percent of Foster’s MBA class of 2015 went into sales or marketing roles, the highest percentage of all schools. The school’s Center for Sales and Marketing Strategy produces a range of research in marketing and puts on events.

　　擁有最大基數的Marketing行業MBA Alumni，加之UW的地理位置優勢，臨近電商大佬Amazon以及航空領頭企業Boeing，各種優質的學校企業合作項目，也加速了UW在市場營銷方向的優勢。

　　Nanyang Technological University (NTU) - Nanyang Business School

　　Singapore, Singapore

　　With a Marketing and International Business department and associated Institute on Asian Consumer Insight, Nanyang is carving out a research niche in marketing in Asia. MBA students can choose to pursue a marketing concentration. The school also offers other relevant programs, such as an MSc in Marketing and an Executive Master in Marketing and Sales.

　　更聚焦于亞洲市場的營銷項目，新加坡南洋理工大學是亞洲MBA項目市場營銷方向的，此外，NTU開設的市場營銷方向的碩士課程也很出色。

　　HEC Paris

　　Jouy-en-Josas, France

　　HEC Paris' MBA concentration in marketing provides insights into a range of topics, from social media to global marketing. The school's marketing department is strong in research: the 20 full-time faculty have produced more than 55 journal articles in the past five years, and the department puts on more than 20 research seminars per year, according to the school’s website.

　　HEC Paris在市場營銷的調研方面獨具優勢和特色。

　　The Wharton School of the University of Pennsylvania

　　Philadelphia, Pennsylvania

　　Wharton’s marketing professors are among the most-published faculty of any business school, anywhere. Not only does the MBA program offer a major in Marketing, it also offers a joint Marketing and Operations Management major. Through centers like the Wharton Customer Analytics Initiative, the school is carving out research niches in evolving marketing spaces.

　　綜合強校的Wharton商學院，在市場營銷方向也毫不遜色，MBA項目開設18個專業方向，200對個選修課程，marketing方向也還不遜色。

　　Rutgers Business School - Newark and New Brunswick

　　Newark, New Jersey

　　According to the Rutgers website, over one-third of MBA students graduate with a Marketing concentration. And this seems to translate into jobs: 36 percent of the 2014 MBA class are now working in marketing roles. The school also offers an MBA concentration in Marketing Research Insights and Analytics, which helps helps students use analytical tools to address business challenges.

　　36%的畢業生就職于市場營銷崗位，羅格斯的marketing方向也是擁有大量Alumni資源的商學院之一。

　　SDA Bocconi School of Management

　　Milan, Italy

　　Tapping into current trends, the Bocconi MBA allows students to pursue a concentration in Customer Marketing and Social Media during the second part of the program. About 32 percent of the class of 2015 went into marketing roles, the highest percentage of any European MBA program.

　　Kellogg School of Management, Northwestern University

　　Evanston, Illinois

　　Currently ranked as the top business school for marketing by US News, Kellogg’s well-regarded faculty produce a huge range of publications each year. Kellogg MBAs can pursue the school’s concentration in marketing and then augment it with a relevant pathway such as Data Analytics. The school hosts two related centers: the Center for Market Leadership and the Center for Global Marketing Practice.

　　Kellogg的市場方向更加側重于數據分析，和數據調研，此外，Kellogg在傳媒領域也有著優勢。

　　ESADE Business School - Barcelona Campus

　　Barcelona, Spain

　　Of ESADE’s class of 2015, 29 percent of graduates went into either marketing or sales roles. Through the MBA program’s “Marketing Lab,” students can choose from many marketing electives and participate in a variety of other marketing-oriented activities, such as a capstone course and guest speaker events.

　　University of Minnesota - Carlson School of Management

　　Minneapolis, Minnesota

　　Carlson MBA grads who pursued the program's area of emphasis in marketing have landed jobs in the marketing departments of companies like Target, Deloitte Consulting, and Best Buy. The school's Institute for Research in Marketing publishes a wide range of marketing-related research. Thirty percent of the school’s class of 2015 went into marketing or sales.

　　University of Wisconsin, Madison - Wisconsin School of Business

　　Madison, Wisconsin

　　The school's A.C. Nielsen Center For Marketing Research infuses the MBA specialization in Marketing with up-to-date curriculum and industry connections. According to the school, about 31 percent of the MBA class of 2015 landed jobs in marketing.