Awareness 意識，認(rèn)識程度
e.g. The booklet helped raise public awareness of the product. 這本小冊子有助于提高該產(chǎn)品的知名度。
e.g. The old company started extensive advertising on radio to increase awareness among young people who had not been the company’s traditional customers. 這家老牌子公司開始在電臺大做廣告，以使從前不是其傳統(tǒng)消費者的年輕人提高對產(chǎn)品的認(rèn)識。
Axe 1 大幅削減
e.g. In an effort to save money our company president aced the promotions budget. 為節(jié)省開支，我們公司的總裁大幅削減了推廣活動的預(yù)算。
Axe 2 裁員
e.g. Three people in the marketing department were axed last week and are now looking for new positions. 市場營銷部的三名員工上周被解雇了，他們目前正在尋找新的工作
Backup 2 為……做備份，亦作back up
e.g. You can backup accounting records, business plans charts, graphs or confidential information on CDs for decades-safe and secure. 你可以把帳目記錄，業(yè)務(wù)計劃，圖表或機(jī)密情報備份到光盤上，可保證數(shù)十年安然無恙。
Backer 資助人
e.g. For thirty years, this wealthy American businessman was the backer of this enormously expensive project of photographing. 30年來，這位美國富商一直是這項耗資巨大的攝影計劃的資助人。
Backlog 積壓
e.g. we are now faced with a sizeable backlog of orders. 目前我們面臨的積壓定單數(shù)量巨大。
Backpack 背包
e.g. The backpack-type parachute, which is being marketed in the United States and Japan, has a $ 795 price tag and weighs four pounds. 這種背包式的降落傘標(biāo)價為795美元，有4磅重，目前正在美國和日本的市場推。
Back pay 補(bǔ)發(fā)工資 (常為追補(bǔ)的加薪金額)
e.g. She received 6 months’ back pay in here July pay packet. 她領(lǐng)到7月份工資時還同時收到6個月的補(bǔ)發(fā)工資。
Backup 1 備份， 備用件
e.g. Did you make up a backup copy? 你做了備份了嗎?
Back-up facility 支持設(shè)備，輔助設(shè)備
e.g. The latest development is the use of the virtual office to provide essential back-up facilities to the self-employed. 目前，虛擬辦公室的最新進(jìn)展是被用來為個體經(jīng)營者提供基本的支持設(shè)備。
Bad debt 壞帳， 呆帳， 倒賬(無法收回的應(yīng)收賬款)
e.g. The bank wrote off one million pounds in bad debt. 銀行注銷了100萬的呆帳。
Bad publicity 負(fù)面影響
e.g. When they started to raise prices, they might create bad publicity, which would hurt their brands. 當(dāng)他們開始提價時，就可能造成負(fù)面宣傳，損害其品牌。
Baggage allowance 行李重量限額
e.g. If the boss is traveling with a lot of heavy equipment he will probably exceed the baggage allowance by the airline. 假如老板攜帶很重的設(shè)備出差，很可能會超過航空公司規(guī)定的行李重量限制。
Bagstuffer 公告?zhèn)鲉危?小型宣傳品，通常在街頭散發(fā)或在付款臺前塞進(jìn)顧客購物袋。
Balance 余額，平衡
e.g. If you choose not to use all of your Additional Benefit Funding for benefits, you’ll be paid the balance in cash, as part of your monthly pay. 如果員工不愿把所有附加福利金都花在支付各種福利項目上，余額將作為工資的一部分現(xiàn)金支付給員工
