讓你的公司成為別人愿意來工作并愿意效力的地方。企業文化是強有力的招聘工具。確保你明確傳達了公司要達成的目標。

　　Inspire 激勵

　　Once you have recruited the best employees to come to work on your team, the hard part begins. You have to inspire them to perform to their capabilities. You have to challenge and motivate them. That is where you will get their best effort and their creativity that will help your organization excel。

　　在你為團隊招到了最優秀的員工那刻，最難的部分開始了。你需要激勵他們發揮自己的潛能。你必須接受挑戰，鼓勵他們，讓他們盡最大努力，發揮最好的創新能力， 這樣，你的團隊才能最優秀。

　　1.Make them welcome. Make them feel like part of the team from the first day。

　　讓他們感受到歡迎。在他們第一天上班的時候讓他們感覺到能夠融入其中。

　　2.Set goals for them that are hard, but can be achieved. Set S.M.A.R.T. goals。

　　雖然為他們設立目標是很難的，但是也是可以完成的。為他們設立S.M.A.R.T。目標。(S：special 特殊化; M：measurable 可測量性;A：Achievable 可實現性;R：Realistic 現實性;T：Time-based 時間基礎)

　　3.Be a leader, not just a manager。

　　作一位領導，而不僅僅是經理。

　　Admire賞識

　　Once you have hired the best employees and have challenged and motivated them, you can not relax. The biggest mistake a manager can make is to ignore employees. The same attention you paid to their work assignments, to their satisfaction levels, to their sense of being part of a great team needs to continue for as long as they are in your group. As soon as you start to slack off, their satisfaction and motivation decreases. If you don't do something, they will become disenchanted and will leave. They will become part of the "employee turnover" statistic you were trying to avoid。

　　在你雇傭了最優秀的員工，并且成功的激勵他們之后，你也不能松懈。經理所犯的最大的錯誤就是忽視員工。只要他們在你團隊工作，你就要始終關注他們的工作任務，他們的滿意程度，他們對團隊認同感。一旦你開始松懈，他們的滿意和動力就會下降。如果此時你不采取任何措施的話，他們就不再有激情，會選擇離開。這樣一來，他們就會變成你竭力想避免的員工流動統計數據的一部分了。

　　1.You want TGIM (thank goodness it's Monday) employees not TGIF (thank goodness it's Friday) ones。

　　你想要的員工是積極的員工(謝天謝地今天是星期一)而不是消極的員工(謝天謝地今天是星期五)。

　　2.Give them positive feedback as much as you can, even if it's just a good word。

　　盡你最大的可能給他們積極的反饋，哪怕只是一句表揚的話語。

　　3.Provide appropriate rewards and recognition for jobs done well。

　　當他們出色的完成了工作時，適當的贊賞和嘉獎他們。

　　4.Create referral programs and reward your employees for referring other employee candidates "who are just as great as you"。

　　創建提名系統，并嘉獎那些提名“和你一樣優秀”的候選人的員工。

　　Retire 退休

　　This is when you know you have been successful. When employees see your company as the employer of choice, they will join you. When they recognize you as a good boss and a real leader, they will stay around. As long as you continue to inspire, motivate, and challenge them, they will continue to contribute at the high levels you need in order to beat your competition. They will be long-term employees; even staying with you and your company until they retire. They will refer other quality employees to your company, including their relatives. You will attract and retain second and even third generation employees。

　　能做到這點就代表你很成功了。當員工是因為雇主而選擇你們公司時，他們會加入你，和你一起奮斗。如果他們將你視作一位好的上司，一位真正的領袖，他們就會聚集在你的周圍。只要你繼續激勵，鼓舞并給他們挑戰性任務的話，他們就會為了打敗你的挑戰，而繼續為你做出高效率的貢獻。他們會成為你的長期員工，一直在你身邊奮斗直到退休。他們甚至會將親戚或其他合適的員工介紹到你的公司，這樣，你就有了第二代甚至第三代優秀的員工。

　　Along the way, you will have had some of the most creative employees, some of the most productive employees, and the lowest employee costs in your market. You will be able to spend the money you save in this way on other key competitive elements, including raises and bonuses for all employees – even yourself。

　　這樣一路走來，你就能夠以市場最低的成本擁有一批最有創造力、生產力的員工。而你可以將你節約的成本用在其他有競爭優勢的關鍵方面，如為你的員工或自己加薪，分紅等。