全國2010年10月高等教育自學(xué)考試電子商務(wù)英語試題5

    四、單詞漢譯英（本大題共15小題，每小題1分，共15分）

    根據(jù)給出的漢語詞義和規(guī)定的詞類寫出相應(yīng)的英語單詞。每詞的第一個字母已給出。

    41. 貿(mào)易，商業(yè) n.c______ 42. 緊縮v.d______ 43. 命令的，權(quán)威 adj. & n.i______ 44. 同等的 adj.e______ 45. 本國的，國內(nèi)的 adj. d______ 46. 聲稱，認(rèn)領(lǐng) n. & v.c______ 47. 偏好，更喜歡 n.p______ 48. 極端的，偏激的 adj.e______ 49. 預(yù)置，初始化 n.i______ 50. 基本的，基礎(chǔ)的，主要的 adj.f______ 51. 分配，分布，分發(fā) v.d______ 52. 清楚的，明確的，肯定的 adj.d______ 53. 總部，司令部 n.h______ 54. 流行，貨幣 n.c______ 55. 做廣告 v. a______

    五、單詞英譯漢 （本大題共15小題，每小題1分，共15分）

    56. cash register 57. potential sales 58. sound clip 59. cross-sell 60. text documents 61. overhead 62. IP address 63. availability check 64. Backorder 65. buy-in 66. pro forma 67. EDI 68. cash-flow 69. Federal Express 70. web page

    六、英譯漢 （本大題共5小題，每小題2分，共10分）

    閱讀下面的短文，然后把劃線的句子翻譯成漢語。

    How well is your Web site meeting demand？ The question may be more difficult to answer than you think. After all， sophisticated Web monitoring software can measure a sudden spike in traffic， but it won‘t correlate that spike with your company’s seasonal marketing efforts. （71） Business intelligence software unifies data from a wide array of functional areas and departments to provide a holistic understanding of the business. The result： Managers can predict future spikes in traffic based on the relative size of marketing campaigns. The first thing to do is capture information about your Web site operations and visitors. Start with the data in your Web log file. Here you will find valuable information about Web traffic patterns， such as peak traffic times and the most accessed pages on your Web site. （72） You‘ll also be able to learn what people search for once they get to your site， as well as the time it takes to find it. Don’t overlook the value of information such as the type of browser and operating system used by your site visitors — these can affect how you choose to present your site.（73）Once you have this data gathered， business intelligence applications let you analyze the information to help you optimize your Web site. The application unifies data from various sources to help you effectively mine information and understand your customers‘ Web behavior. Most important， you are able to compare information in your Web logs against information from internal and external sources. （74） Track Web hits or transactions against fluctuations in your offline sales channels， for example， or see what happens to order volumes at the beginning of a fiscal quarter when many departments have new budgets to work with. Business intelligence software can be a powerful ally as you seek to keep hard-won customers in the fold. Knowing your customers and understanding how they interact with your Web site is a powerful tool for optimization. （75） You can glean trends during peak traffic periods that result in server overloads， or identify search criteria that consistently fail to deliver anticipated content.

    七、漢譯英 （本大題共5小題，每小題2分，共10分）

    用括號內(nèi)給出的詞，把下列漢語句子翻譯成英語。

    76. 那機(jī)會太好了，不能錯過。（too……to……） 

     77. 不管你怎么讀法，這個句子總是不知所云。 （make sense）

    78. 它是便宜的，但在另一方面，質(zhì)量很差。（on the other hand）

    79. 結(jié)果非常不令人滿意，和我們所期望的恰恰相反。（as opposed to）

    80. 我們必須想辦法進(jìn)入敵人的電腦獲得情報。（get access to）