考研英語(yǔ)真題——95年閱讀題再思考

　　1．Advertising does more for the material benefit of the community than any other force I can think of. There is one more point I feel I ought to touch on. Recently I heard a well-known television personality declared that he was against advertising because it persuades rather than informs. He was drawing excessively fine distinctions. Of course advertising seeks to persuade.

　　If its message were confined merely to information—and that in itself would be difficult if not impossible to achieve，for even a detail such as the choice of the color of a shirt is subtly persuasive—advertising would be so boring that no one would pay any attention. But perhaps that is what the well-known television personality wants.

　　53.The author deems that the well-known TV personality is .

　　A. very precise in passing his judgment on advertising

　　B. interested in nothing but the buyers’ attention

　　C. correct in telling the difference between persuasion and information

　　D. obviously partial in his views on advertising

　　54.In the author’s opinion,

　　A. advertising can seldom bring material benefit to man by providing information

　　B. advertising informs people of new ideas rather than wins them over

　　C. there is nothing wrong with advertising in persuading the buyer

　　D. the buyer is not interested in getting information from an advertisement

　　2．

　　……………………………..

　　In this world of change and complexity，the need for information is of greatest importance. Those people who have accurate，reliable up-to-date information to solve the day-to-day problems，the critical problems of their business，social and family life，will survive and succeed. “Knowledge is power” may well be the truest saying and access to information may be the most critical requirement of all people.

　　62.We can learn from the last paragraph that .

　　A. it is necessary to obtain as much knowledge as possible

　　B. people should make the best use of the information accessible

　　C. we should realize the importance of accumulating information

　　D.it is of vital importance to acquire needed information efficiently

　　答案分別為53D、54C、62D，要弄清楚它們?yōu)槭裁词谴鸢福辉傧胂?2題的B為何不對(duì)？（B不對(duì)，因?yàn)槟┒尾⒉皇菑?qiáng)調(diào)信息的利用問(wèn)題，而是強(qiáng)調(diào)信息獲取的重要性。