國際商務(wù)師業(yè)務(wù)外語輔導(dǎo)之展會(huì)常用英語
來源：來源于網(wǎng)絡(luò) 發(fā)布時(shí)間：2009-12-17 11:39:38
1. 如何招攬顧客
一般程序：招呼—問候—尋找相關(guān)話題—理出商談?lì)^緒。所以，打招呼很重要，無論顧客有沒有表現(xiàn)購買意愿，您都應(yīng)該上前問候一句：“What can I do for you?”或“May I help you?”，也可說：“Can I be ;of any assistance?”，如果是熟客，可簡單說聲：“Good afternoon, madam, something for you?”
2. 如何打開話題
如果顧客不置可否或表現(xiàn)出不耐煩的樣子，決不可輕言放棄，可以先說：“Everybody is welcome here, madam. Whether she buys or not.（這里歡迎任何人光臨，買不買都沒關(guān)系）”，然后婉轉(zhuǎn)地問：“Are you looking for something?”。
3. 如何拉近距離
首先表達(dá)自己身份，甚至可以交換名片，然后說些常用客套話，為后來的推銷鋪路。一句：“Would you mind my recommending?”十分有用。
4. 如何游說購買
初次見面就開門見山、滔滔不絕的做法已經(jīng)落伍。當(dāng)你要說服顧客時(shí)，最好用“Well, let me tell you why.”作為解釋商品用途、優(yōu)點(diǎn)的開場白。
5. 如何展示商品
可以說：“Please take a look at this.”或“That one, madam?（那個(gè)好嗎？）”配合產(chǎn)品加以說明時(shí)，則用“As you can see, "（正如您所見，"）”
6. 如何拖延時(shí)間
爭取時(shí)間以便長期抗戰(zhàn)要有技巧，再心急也要說“Please take your time”（慢慢看/參觀）或“Go right ahead, please.”（隨便參觀）。根據(jù)情況也可通過閑聊進(jìn)入主題，讓顧客有一定時(shí)間考慮。
7. 如何選取工具
廣告信函、海報(bào)、優(yōu)待卷等都是銷售的有效輔助工具，所謂“百聞不如一見”，一邊看商品，一邊聽解釋，才更易進(jìn)入狀況。所以“I''ll send you our D.M.”（我會(huì)寄給您產(chǎn)品的廣告信函）很有說服力。
8. 如何利用店鋪開張
店鋪開張和周年慶典都是很好的宣傳機(jī)會(huì)，銷售重點(diǎn)在于“”（因?yàn)楸镜晷麻_張），因此給予優(yōu)惠，或進(jìn)一步說明“If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated”（如果您將本店介紹給您朋友，本店將十分感激）
9. 如何勸客戶抓緊購買
店鋪出清存貨時(shí)是購買價(jià)廉物美的貨物的好時(shí)機(jī)，您可以說“I understand there''s not much left over”（存貨不多）
10. 如何接受電話預(yù)定
除非是熟客，雙方足夠信任，否則，餐館、旅店通常的電話應(yīng)對方式是“What time can we expect you ?”（您幾點(diǎn)來？）
廣交會(huì)實(shí)用外貿(mào)英語口語
1. What about the price? 對價(jià)格有何看法？
2. What do you think of the payment terms? 對支付條件有何看法？
3. How do you feel like the quality of our products? 你覺得我們產(chǎn)品的質(zhì)量怎么樣？
4. What about having a look at sample first? 先看一看產(chǎn)品吧？
5. What about placing a trial order? 何不先試訂貨？
6. The quality of ours is as good as that of many other suppliers, while our prices are not high as theirs. By the way, which items are you interested in?我們的產(chǎn)品質(zhì)量與其他生產(chǎn)商一樣的好，而我們的價(jià)格卻不象他們的那樣高。哎，你對哪個(gè)產(chǎn)品感興趣？
7. You can rest assured. 你可以放心。
8. We are always improving our design and patterns to confirm to the world market.我們一直在提高我們產(chǎn)品的設(shè)計(jì)水平，以滿足世界市場的要求。
9. This new product is to the taste of European market. 這種新產(chǎn)品歐洲很受歡迎。
10. I think it will also find a good market in your market.我認(rèn)為它會(huì)在你國市場上暢銷。
11. Fine quality as well as low price will help push the sales of your products.優(yōu)良的質(zhì)量和較低的價(jià)格有助于推產(chǎn)品。
12. While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.雖然我們感謝貴方的合作，但是很抱慊，我們不能再減價(jià)了。
13. Reliability is our strong point. 可*性正是我們產(chǎn)品的優(yōu)點(diǎn)。
14. We are satisfied with the quality of your samples, so the business depends entirely on your price. 我們對樣品的質(zhì)量很滿意，因此交易的成敗就取決于你們的價(jià)格了。
15. To a certain extent，our price depends on how large your order is.在某種程度上，我們的價(jià)格就得看你們的定單有多大。
16. This product is now in great demand and we have on hand many enquiries from other countries.這種產(chǎn)品現(xiàn)在需求量很大，我們手頭上來自其他國家的很多詢盤。
17. Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer? 謝謝你詢價(jià)。為了便于我方提出報(bào)價(jià)，能否請你談?wù)勀惴叫枨髷?shù)量？
18. Here are our FOB price. All the prices in the lists are subject to our final confirmation.這是我們的FOB價(jià)格單。單上所有價(jià)格以我方最后確認(rèn)為準(zhǔn)。
19. In general, our prices are given on a FOB basis. 通常我們的報(bào)價(jià)都是FOB價(jià).
還有一些單詞和短語
salable 暢銷的
popular 有銷路的
find a market 銷售
selling line 銷路
trial sale, test sale, test market 試銷
salable goods 暢銷貨
popular goods 快貨
the best selling line (the best seller) 熱門貨
to find (have) a ready market 有銷路，暢銷
to have a strong footing in a market 很有銷路
good market 暢銷
poor(no) market 滯銷
goods that sell well 暢銷貨
sell like wild fire 暢銷，銷得很快
一般程序：招呼—問候—尋找相關(guān)話題—理出商談?lì)^緒。所以，打招呼很重要，無論顧客有沒有表現(xiàn)購買意愿，您都應(yīng)該上前問候一句：“What can I do for you?”或“May I help you?”，也可說：“Can I be ;of any assistance?”，如果是熟客，可簡單說聲：“Good afternoon, madam, something for you?”
2. 如何打開話題
如果顧客不置可否或表現(xiàn)出不耐煩的樣子，決不可輕言放棄，可以先說：“Everybody is welcome here, madam. Whether she buys or not.（這里歡迎任何人光臨，買不買都沒關(guān)系）”，然后婉轉(zhuǎn)地問：“Are you looking for something?”。
3. 如何拉近距離
首先表達(dá)自己身份，甚至可以交換名片，然后說些常用客套話，為后來的推銷鋪路。一句：“Would you mind my recommending?”十分有用。
4. 如何游說購買
初次見面就開門見山、滔滔不絕的做法已經(jīng)落伍。當(dāng)你要說服顧客時(shí)，最好用“Well, let me tell you why.”作為解釋商品用途、優(yōu)點(diǎn)的開場白。
5. 如何展示商品
可以說：“Please take a look at this.”或“That one, madam?（那個(gè)好嗎？）”配合產(chǎn)品加以說明時(shí)，則用“As you can see, "（正如您所見，"）”
6. 如何拖延時(shí)間
爭取時(shí)間以便長期抗戰(zhàn)要有技巧，再心急也要說“Please take your time”（慢慢看/參觀）或“Go right ahead, please.”（隨便參觀）。根據(jù)情況也可通過閑聊進(jìn)入主題，讓顧客有一定時(shí)間考慮。
7. 如何選取工具
廣告信函、海報(bào)、優(yōu)待卷等都是銷售的有效輔助工具，所謂“百聞不如一見”，一邊看商品，一邊聽解釋，才更易進(jìn)入狀況。所以“I''ll send you our D.M.”（我會(huì)寄給您產(chǎn)品的廣告信函）很有說服力。
8. 如何利用店鋪開張
店鋪開張和周年慶典都是很好的宣傳機(jī)會(huì)，銷售重點(diǎn)在于“”（因?yàn)楸镜晷麻_張），因此給予優(yōu)惠，或進(jìn)一步說明“If you would kindly recommend our establishment to your friends, the favor will be greatly appreciated”（如果您將本店介紹給您朋友，本店將十分感激）
9. 如何勸客戶抓緊購買
店鋪出清存貨時(shí)是購買價(jià)廉物美的貨物的好時(shí)機(jī)，您可以說“I understand there''s not much left over”（存貨不多）
10. 如何接受電話預(yù)定
除非是熟客，雙方足夠信任，否則，餐館、旅店通常的電話應(yīng)對方式是“What time can we expect you ?”（您幾點(diǎn)來？）
廣交會(huì)實(shí)用外貿(mào)英語口語
1. What about the price? 對價(jià)格有何看法？
2. What do you think of the payment terms? 對支付條件有何看法？
3. How do you feel like the quality of our products? 你覺得我們產(chǎn)品的質(zhì)量怎么樣？
4. What about having a look at sample first? 先看一看產(chǎn)品吧？
5. What about placing a trial order? 何不先試訂貨？
6. The quality of ours is as good as that of many other suppliers, while our prices are not high as theirs. By the way, which items are you interested in?我們的產(chǎn)品質(zhì)量與其他生產(chǎn)商一樣的好，而我們的價(jià)格卻不象他們的那樣高。哎，你對哪個(gè)產(chǎn)品感興趣？
7. You can rest assured. 你可以放心。
8. We are always improving our design and patterns to confirm to the world market.我們一直在提高我們產(chǎn)品的設(shè)計(jì)水平，以滿足世界市場的要求。
9. This new product is to the taste of European market. 這種新產(chǎn)品歐洲很受歡迎。
10. I think it will also find a good market in your market.我認(rèn)為它會(huì)在你國市場上暢銷。
11. Fine quality as well as low price will help push the sales of your products.優(yōu)良的質(zhì)量和較低的價(jià)格有助于推產(chǎn)品。
12. While we appreciate your cooperation, we regret to say that we can’t reduce our price any further.雖然我們感謝貴方的合作，但是很抱慊，我們不能再減價(jià)了。
13. Reliability is our strong point. 可*性正是我們產(chǎn)品的優(yōu)點(diǎn)。
14. We are satisfied with the quality of your samples, so the business depends entirely on your price. 我們對樣品的質(zhì)量很滿意，因此交易的成敗就取決于你們的價(jià)格了。
15. To a certain extent，our price depends on how large your order is.在某種程度上，我們的價(jià)格就得看你們的定單有多大。
16. This product is now in great demand and we have on hand many enquiries from other countries.這種產(chǎn)品現(xiàn)在需求量很大，我們手頭上來自其他國家的很多詢盤。
17. Thank you for your inquiry. Would you tell us what quantity you require so that we can work out the offer? 謝謝你詢價(jià)。為了便于我方提出報(bào)價(jià)，能否請你談?wù)勀惴叫枨髷?shù)量？
18. Here are our FOB price. All the prices in the lists are subject to our final confirmation.這是我們的FOB價(jià)格單。單上所有價(jià)格以我方最后確認(rèn)為準(zhǔn)。
19. In general, our prices are given on a FOB basis. 通常我們的報(bào)價(jià)都是FOB價(jià).
還有一些單詞和短語
salable 暢銷的
popular 有銷路的
find a market 銷售
selling line 銷路
trial sale, test sale, test market 試銷
salable goods 暢銷貨
popular goods 快貨
the best selling line (the best seller) 熱門貨
to find (have) a ready market 有銷路，暢銷
to have a strong footing in a market 很有銷路
good market 暢銷
poor(no) market 滯銷
goods that sell well 暢銷貨
sell like wild fire 暢銷，銷得很快
【糾錯(cuò)】
