國際商務師業務外語輔導之價格拉鋸戰

來源:來源于網絡發布時間:2010-02-23 10:11:18

 Robert回公司呈報了Dan的提案后,老板很滿意對方的采購計劃,但在折扣方面則希望Robert能繼續維持強硬的態度,盡量探出對方的底線。就在這七上八下的價格翹翹板上,雙方是否能找到彼此的平衡點呢?請看他們的過招經過:
  R: Even with volume sales, our coats for the Exec-U-Ciser won't go down much.
  D: Just what are you proposing?
  R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率).We suggest a compromise--10%.
  D: That's a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?
  R: I don't think I can change it right now. Why don't we talk again tomorrow?
  D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.
  NEXT DAY
  D: Robert, I've been instructed to reject the numbers you proposed; but we can try to come up with some thing else.
  R: I hope so, Dan. My instructions are to negotiate hard on this deal--but I'm trying very hard to reach some middle ground(互相妥協).
  D: I understand. We propose a structured deal(階段式和約). For the first six months, we get a discount of 20%, and the next six months we get 15%.
  R: Dan, I can't bring those numbers back to my office--they'll turn it down flat(斷然拒絕).
  D: Then you'll have to think of something better, Robert.

糾錯

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