國際商務師業務外語輔導之中國市場概述

來源:來源于網絡發布時間:2010-03-29 16:44:05

 China is a rapidly rising global economic power. Overall growth has averaged a robust 7% to 8% for more than a decade, with some markets expanding much more rapidly:
  1. China's auto market exploded in 2003, passenger car sales jumping 82% year-over-year. Yet China's auto industry is still in early stages with strong growth projected for years ahead.
  2. China is the world's largest telecommunications market with some 280 million mobile subscribers and 270 million wireline subscribers. New wireline subscribers are being connected at close to two million per month while mobile subscribers are growing at four million per month, overall at 14% growth rate.
  3. Chinese household appliance manufacturers are experiencing growth in excess of 35% per year. The demand for China's household electric appliances, both domestic and for export, pushed production levels overall for many small and major appliance product categories up 40 to 50 percent or more in 2003.
  4. At approximately 1.29 billion people, China is the world's most populous nation, yet Internet penetration and ecommerce are still in the developmental growth stages. According to statistics released by the China Internet Network Information Center, China, with nearly 80 million Internet users, currently trails only the USA and Japan. With the number of Internet users growing at around 5% a month, a household penetration rate of 25% percent is conceivably only three or four years off.
  Notes
  1.economic power經濟強國
  power n.a person, group, or nation having great influence or control over others有勢力者,有力的組織,強國:對他人或他國具有極大影響力或控制力的人、集團或國家
  例:the western powers.
  西方列強
  2.overall growth綜合增長(率)
  overall a.including everything; comprehensive總的:包括一切的;全面的:
  例:the overall costs of marketing
  市場營銷總費用
  3.average n.an intermediate level or degree平均水準:一種中等的水平或程度
  例:near the average in size.
  大小接近平均值
  vi.to be or amount to an average平均:作為或達到一個中間值
  4.robust adj.full of strength; vigorous有力的;精力充沛的
  5.expand vt.to increase the size, volume, quantity, or scope of; enlarge擴大:增加尺寸、體積、數量或范圍;擴大
  例:expanded her store by adding a second room
  加一間房屋來擴大她的商店
  6.explode vi.to increase suddenly, sharply, and without control猛增:突然、猛烈而又難以控制的增長
  例:The population level in this area has exploded during the past 12 years.
  在過去的十二年中這一地區的人口一直劇增
  7.passenger car客車
  8.project v.to form a plan or an intention for計劃:為…形成一個計劃或一種意向
  例:project a new business enterprise.
  籌劃新企業
  to calculate, estimate, or predict (something in the future), based on present data or trends預計:基于當前的資料或趨勢(對未來的某事)的計算、估計或預測
  例:projecting next year's expenses and income.
  預計明年的費用和收入
  9.telecommunications電信
  10.mobile subscribers移動用戶
  subscriber n.訂購人
  例:a telephone subscriber
  電話用戶
  11.wireline subscribers電信用戶
  12.household appliance manufacturers家用器具制造商
  appliance n.用具, 器具
  13.household electric appliances家用電器
  14.category n.a specifically defined division in a system of classification; a class種類:在某一分類系統中特別定義的部分;類別
  15.populous nation人口大國
  populous adj.人口多的, 人口稠密的
  16.internet penetration英特網的市場占有率
  penetration n.the degree to which a commodity, for example, is sold or recognized in a particular market暢銷度:一種商品在例如某一特定市場的銷售或被認可的程度
  17.ecommerce: e-commerce電子商務
  18.statistics n.統計數值,統計資料
  19.trail v.to lag behind (an opponent)落后:落在(對手的)后面
  例:trailed the league leader by four games.
  落后于聯賽領先的隊四局
  20.conceivably adv.令人信服地
  21.three or four years off落后三、四年
  off adv.slack落后的

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