2011年國(guó)際商務(wù)師考試輔導(dǎo)-營(yíng)銷常用詞匯8
來(lái)源:育路教育網(wǎng)發(fā)布時(shí)間:2011-01-20 16:06:17
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E early vs late adoption 早期采購(gòu)與后期采購(gòu)
earnings per share 每股收益
economic and technological factors 經(jīng)濟(jì)技術(shù)因素
economic power 經(jīng)濟(jì)權(quán)
economies of scale 規(guī)模經(jīng)濟(jì)
education services 教育服務(wù)
effectiveness 有效性
efficiency 效率
Electrolux 伊萊克斯
emergency goods 急需品
Emerson Electric 愛(ài)默生電氣
emotional appeals 情感訴求
empathy 移情作用
empirical evidence 經(jīng)驗(yàn)性實(shí)例
empowerment 授權(quán)
encoding 編碼
end use 最終使用
endorsement 贊同
engineering (產(chǎn)品)工程設(shè)計(jì)
entrepreneurial strategy 企業(yè)家戰(zhàn)略
entry strategies 進(jìn)入戰(zhàn)略
environment and packaging disposal 環(huán)境與包裝處理
environment factors 環(huán)境因素
environmental scanning 環(huán)境掃描/分析
environmental strategy 環(huán)境戰(zhàn)略
establishment 機(jī)構(gòu)
ethical audit (公司)倫理審計(jì)
ethics of marketing 營(yíng)銷倫理道德
ethnic composition 種族構(gòu)成
European Community 歐共體
evaluation and reward systems 評(píng)估與獎(jiǎng)勵(lì)體系
evaluation and selection of supplier 評(píng)估和選擇供應(yīng)商
evaluation of alternatives 評(píng)估替代品/各種選擇
evaluation of brands 品牌評(píng)估
event sponsorship 事件贊助
event 活動(dòng)
everyday low-price (EDLP) 天天低價(jià)
evoked set 引發(fā)的組合
evolution of market 市場(chǎng)演變
exchange 交換
exclusive dealing 獨(dú)家銷售
exclusive distribution 獨(dú)家分銷
executive summary 執(zhí)行摘要
exhibition media 展示廣告媒體
existing market 現(xiàn)有市場(chǎng)
exit barriers 退出壁壘
expansion path 擴(kuò)張途徑
expectation measures (顧客)預(yù)期測(cè)度
expectations of customers 顧客期望
expected unit sales 預(yù)計(jì)產(chǎn)量
expected value 期望價(jià)值
experience curve 經(jīng)驗(yàn)曲線
experimental research 實(shí)驗(yàn)性研究
expert power 專長(zhǎng)權(quán)
exploratory research 探索性研究